In a world where hand sanitizer and masks rule the day, the TDS Field Marketing Team has come up with a new way to engage with customers. The innovative idea has proven to be a perfect fit for safety in pandemic times.
“At the Beef ‘n Bean Festival in Milliken, Colorado, my big focus was on keeping our employees and customers safe while also staying connected with our community,” explains Katy Shiverdecker, senior admin – cable Field Marketing. “There were the usual precautions provided by state guidelines; keeping our tents six-feet apart, offering hand-sanitizer, wearing our masks and gloves … but there was still the issue of gaining event attendees’ interest and attention.”
Usually Field Marketing provides games and giveaways at local festivals, but with COVID-19, games were off the table to prevent contact transmission. Giveaways were still an option and could be managed with two cups—one for clean pens and one for dirty—but Katy wanted to integrate a more modern approach.
“We started talking about QR codes,” says Katy. “I thought this would be the perfect solution to our problem and made for quick and easy giveaway entries for event participants to scan with their smartphone. It’s contactless, digital, and sorted on the back end.”
There were nearly 50 entries the first time TDS used the technology. TDS will continue providing paper entries for those who preferred it.