Effective April 30, 2021, TDS will no longer carry KOB-4 (NBC) on the Limited Basic lineup in Eunice, New Mexico.
KOB-4 (Channel 8/708) is a station in the Albuquerque Designated Market Area (DMA), that has been transmitted to Eunice, NM in the Odessa-Midland DMA and considered an out-of-market station. Eunice’s in-market station is KWES (NBC — Channel 9/709) and is currently available on your lineup.
Our reasons for removing the channel are twofold:
- Because majority of the content is the same on both in-market and out-of-market stations, TDS simply cannot afford to distribute and pay for the same programming twice.
- The local content offered by KOB-4 is available online and can be downloaded at KOB 4 Mobile Apps | KOB.com.
TDS is always looking for ways to keep your overall bill as low as possible. Steep increases in programming costs are a constant concern and we will continue to keep your wallet in mind. As always, thank you for being a TDS customer.
Q & A
Why do you have to drop this station?
This station is licensed to serve a different television market, which means it is considered out of your local broadcast area. You had been receiving this station as part of a business agreement with the station’s owner, but the agreement has ended, and we can no longer offer this out-of-market station on your lineup. In addition, majority of the content is the same on both in-market and out-of-market stations. TDS simply cannot afford to distribute and pay for the same programming twice.
What makes a broadcaster or station out-of-market?
Any broadcaster that’s located in, and broadcasts from, a different television market than the one you live in is considered an “out-of-market” broadcaster. This means that in addition to the stations you receive from within your primary television market, “in-market”, you may also receive stations from out-of-market broadcasters who happen to have signals that reach your area.
What is a television market and who determines the boundaries?
Television markets are also known as Designated Market Areas (DMAs) and are not limited by state lines or other geographic boundaries.
A DMA is a geographic area that represents specific television markets as defined by and updated annually by the A.C. Nielsen Company. All municipalities are assigned to a primary DMA. Accordingly, customers receive broadcast channels based on the municipality in which they live. TDS does not control the designation of DMAs nor determine where municipalities are assigned.
Can I still watch the station’s programming?
While this station will no longer be available in your lineup, KOB-4 is available online and can be downloaded at KOB 4 Mobile Apps | KOB.com.